125 years of heritage
JOHNSON’S® Baby is built on 125 years of heritage and thrives on pioneering scientific innovation to help develop safe, mild, and effective baby products.
- 1894: First JOHNSON’S® product for babies becomes available
- 1954: JOHNSON’S® pioneered the fundamental research behind their NO MORE TEARS formulations
- 2016: Over the past 5 years, JOHNSON’S® Baby has published more clinical research on baby skin than any other global skincare company
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Safety is our legacy
At JOHNSON’S®, we place safety above all else. Our safety and care commitment means that we always ensure that every one of our products is of the highest quality, effective and safe when used as directed. Our products are supported by science and they meet or exceed clinical guidelines for baby’s sensitive skin as set forth by leading nursing and healthcare organizations around the world, including the U.S. and European Union cosmetic ingredient safety guidelines.
Tested and trusted by healthcare professionals
JOHNSON’S® is not only trusted by millions of moms and dads but is also the brand recommended by healthcare professionals. For 15 years, we have been helping to educate mothers through our New Mother Sampling program. Today through JOHNSON’S® Baby, we directly engage and educate new mothers in over 1,100 hospitals in the Middle East and North Africa. By doing so, we directly reach over 1.2 million new mothers every year, ensuring that they enjoy the benefits of having JOHNSON’S® products as part of their lives.
JOHNSON’S® products undergo extensive Clinical Testing and are trusted by Moms.
- Tested with 9000+ Moms
- 9000+ interactions to understand how to enhance baby care routines and interactions and benchmarking against 90% of global competitors targeting to deliver superiority.
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